SETU is an endogenous tourism brand whose mission is to eradicate the persisting disconnection between urban and rural India.
Keeping their vision in mind, the logo was conceptualized as a bridge which, in a way, also depicts youth holding hands. This aptly represents Setu’s fundamental aim to strengthen the bond between rural and urban India.
In order to imbibe the feel of the innate diversity of the nation, the tricolor of the Indian flag has also been introduced in the logo. This creates a sense of oneness and communion between the rural and urban India enhancing the significance of the bridge.